American Idol judge Simon Cowell has turned down a $1million offer to be the face of Viagra and has said he was insulted when he was asked to be the face of Viagra, the drug that helps impotent men have a fulfilling sex life.

When his agent told him of the offer, Simon responded with a 'Sorry, but that has to be a f**king insult'.

Perhaps the wrong company approached him. Apparently he regularly squirts botox into his head to smooth out the wrinkles.